When the Southern-flavored party rap called crunk took over urban radio in 2004, Miami rapper Pitbull decided it was time to seek stardom. The way Pitbull saw it, "crunk ain't nothin' but bass music slowed down." Miami bass music, that is, the kind Pitbull grew up on. His parents were first-generation Cuban immigrants who didn't let their son forget about his culture. They required him to memorize the works of Cuban poet JosÚ MartÝ, and Pitbull understood the power of words right away. Southern acts like Poison Clan and Luther Campbell were early influences, but as he grew, the young rapper got turned on to the G-funk sound of the West Coast and the New York City point of view Nas brought to the game.